I’m honored to be included in Graphic Design USA’s People to Watch in 2016, a list of creatives that, in the past, has included icons such as Saul Bass, Milton Glaser, and Massimo Vignelli. From the magazine: “GDUSA starts each year by choosing a group of People To Watch who embody the spirit of the creative community. Individuals we have come to know and respect for a combination of talent, leadership, success, newsworthiness and community service. In a field so deep in talent and broad in numbers, this is clearly a subjective process. Still, for five decades, it has seemed to work out pretty well: the roster of past participants is star-studded, to say the least. The 2016 group adds to the glow.” I’m happy to be in such great company.
The 50th anniversary book we designed for PepsiCo is featured in the new GD USA Magazine where I discuss the challenges of unifying so many iconic brands, and how our design looks toward the future of one of the world’s largest food and beverage companies.