The 50th anniversary book we designed for PepsiCo is featured in the new GD USA Magazine where I discuss the challenges of unifying so many iconic brands, and how our design looks toward the future of one of the world’s largest food and beverage companies.
Starting your own business or considering rebranding? Entrepreneur has a quick read on the must-haves. See what else is important besides simplicity and brand consistency. My favorite part? “You should still consult a professional designer. Your logo is the foundation for all your promotional materials, so this is one area where spending a little more now really pays off later.”