This weekend is the grand opening for our client Finlay + Gage Musical Instruments. We’ve had a lot of fun establishing the brand identity and designing exterior and interior signs, hangtags, forms, and print and digital marketing materials. If you happen to be in NJ and interested in music, stop by. finlayandgage.com
Category Archives: IDENTITY
Everything is Design
Everything Is Design: The Work of Paul Rand is now showing at The Museum of the City of New York, through Sept. 7. It’s a must-see to learn more about the modern American master of corporate identity. It’s great to see the posters, brochures, book covers, and ads in person. Special tours and events are also happening throughout the summer.
Keys to a Successful Logo
Starting your own business or considering rebranding? Entrepreneur has a quick read on the must-haves. See what else is important besides simplicity and brand consistency. My favorite part? “You should still consult a professional designer. Your logo is the foundation for all your promotional materials, so this is one area where spending a little more now really pays off later.”