We designed the identity, posters, ads and other promotional materials for the first annual SOMA Film Festival, running Feb 12-14 at SOPAC in South Orange, NJ. Looking forward to seeing some great films–check it out!
The 50th anniversary book we designed for PepsiCo is featured in the new GD USA Magazine where I discuss the challenges of unifying so many iconic brands, and how our design looks toward the future of one of the world’s largest food and beverage companies.
Everything Is Design: The Work of Paul Rand is now showing at The Museum of the City of New York, through Sept. 7. It’s a must-see to learn more about the modern American master of corporate identity. It’s great to see the posters, brochures, book covers, and ads in person. Special tours and events are also happening throughout the summer.
Starting your own business or considering rebranding? Entrepreneur has a quick read on the must-haves. See what else is important besides simplicity and brand consistency. My favorite part? “You should still consult a professional designer. Your logo is the foundation for all your promotional materials, so this is one area where spending a little more now really pays off later.”