Are you a designer considering a switch from print to digital design? Whether you’re looking to diversify or shift your design focus entirely, it’s clear that websites and digital design have become a standard of the design landscape. Check out this good advice from Skillcrush (including mine) on how to make the transition. And good luck!
Our design for the new website for McLaren Engineering Group is live! Check it out: mgmclaren.com
This weekend is the grand opening for our client Finlay + Gage Musical Instruments. We’ve had a lot of fun establishing the brand identity and designing exterior and interior signs, hangtags, forms, and print and digital marketing materials. If you happen to be in NJ and interested in music, stop by. finlayandgage.com
Our client SOMA Film Festival will move to a new location for its third year (and will have a new number and new color in the logo, thanks to us). “In a mere two years, the festival has screened over 100 films including an academy award nominee Fire at Sea, held numerous Q & A’s with filmmakers, garnered successful sponsorships for many local companies and businesses, and become a recognized creative entity with a nomination for “The Best Film Festival” by the NJ Arts Council in its inaugural season.” Read more about the move at the Village Green.
Read my new article in Communication Arts where I interview designers who have made a switch: Briar Levit exploring filmmaking, Barbara DeWilde learning UX strategy/design, and Michael O’Neal changing to photography. Design is a field where we constantly have to change and adapt, and it was great learning from them.
The season has passed, but I was happy to join some amazing designers (Wim Crouwel! John Pawson! Terence Conran! Lucienne Roberts! Jonathan Barnbrook!) in creating numbers for the Design Museum’s Advent Calendar. Check out the calendar, and my number, 17. Happy New Year!
AIGA‘s Get Out the Vote campaign wields the power of design to motivate the American public to register and turn out to vote in the 2016 general election, as well as local elections. This year, in partnership with the League of Women Voters, AIGA civic engagement initiative will Get Out the Vote by presenting an online gallery of original, nonpartisan posters for printing and public distribution, along with other events. All posters are available for download, printing, and distribution by any interested in supporting our mission. Designs are scaled at 11 x 17 inches to suit personal color printers (as well as commercial printing presses). Check out our contribution, and please download, print, and share. And vote!
I’m honored to be included in Graphic Design USA’s People to Watch in 2016, a list of creatives that, in the past, has included icons such as Saul Bass, Milton Glaser, and Massimo Vignelli. From the magazine: “GDUSA starts each year by choosing a group of People To Watch who embody the spirit of the creative community. Individuals we have come to know and respect for a combination of talent, leadership, success, newsworthiness and community service. In a field so deep in talent and broad in numbers, this is clearly a subjective process. Still, for five decades, it has seemed to work out pretty well: the roster of past participants is star-studded, to say the least. The 2016 group adds to the glow.” I’m happy to be in such great company.
We designed the identity, posters, ads and other promotional materials for the first annual SOMA Film Festival, running Feb 12-14 at SOPAC in South Orange, NJ. Looking forward to seeing some great films–check it out!
We’re very happy that our PepsiCo 50th anniversary project is featured on FPO/Under Consideration, where writer Kelly Cree calls the work a “modern, future-driven design”.